How to Advertise Cars to Women

How to Advertise Cars to Women



-Paint them pink
-Put a baby inside
-Put a Kelly Clarkson song in the background
-Put them on Pinterest
-Make your commercial in claymation
-Have Kate Hudson wink at the camera
-Have a Gen Y woman explain why she isn’t making a baby to put in her car … yet
-Show your car in Paris, France
-Show a dreamcatcher hanging from the rearview mirror
-Show a family on a road trip with lullaby music and two kids asleep in their car seats
-Put your car on Top Model and have Tyra Banks talk about it
-Have Jude Law drive the car and zoom in on his wristwatch
-Show parents driving real fast and laughing about how they are cooler than their lame daughter who just sits on the computer
-Show a car racing a pony and the car wins but then it feeds the pony an apple
-Show a Gen Y woman attaching a bike to the back of her car and then driving to the cafe
-Put some puppies in the car and have them look out the window
-Make a psychedelic montage of minivans that will remind Baby Boomers of their youth
-Show a pretty girl at the beach sitting in the back of her car and painting her toenails
-Show a teen girl hiding vodka in her trunk
-Use a Coldplay song and a handwritten font

Becky Lang

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