1. Drink it When You Otherwise Should Not Be Drinking

Since Ice Hole is half booze, half candy, it’s an ideal drink for ‘ironically drinking.’ Drinking ironically is a great way to get away with drinking at times of day when you would otherwise be judged for drinking, for example, at a status meeting or a baby shower.

2. Use it to Humiliate Someone

Ice Hole is an ideal drink for forcing on someone in order to humiliate them at an odd time. It’s kind of like Bro’s Icing Bro’s, except it’s just you fist pumping and shouting, “Drink the Ice Hole … hole … hole!” You don’t have to feel bad about this because you know they secretly want to drink it cuz it’s basically melted butterscotch that makes the belly warm.

3.  Have a Defense Prepared

When someone catches you drinking Ice Hole and suspects it’s not ironic drinking, own up to it. Make them the bad guy by shouting something at them that makes them feel downright inhuman, or at the least, un-American, like, “Not liking Ice Hole is like not liking Werther’s Original Caramels. No one doesn’t like Werther’s Original Caramels.”

4. Mix it with Diet Coke

You are a grown up.

5. Mix it with expensive single-malt whisky

This will make someone angry but you’re tipsy so it’s funny.

–Becky Lang learned all of these things from drinking Ice Hole at work